One of the most common complaints about B2B marketing agencies is the runaround on pricing. You request a quote, get put in a nurture sequence, sit through a 45-minute discovery call, and still don't have a number. It's a frustrating process — especially when you just want to know if it fits your budget before investing time.
This page does what most agencies won't: gives you the actual numbers upfront so you can decide for yourself.
Content syndication is almost always priced on a cost per lead (CPL) model. You pay a flat rate for each verified contact who downloads your content asset. The CPL varies based on your targeting parameters — industry, job seniority, geography, and volume commitment.
Some agencies also offer flat-fee campaign pricing (a fixed price for a set number of leads over a defined period). Both models work — the CPL model is more transparent and easier to budget against, which is why it's the standard.
We publish our pricing because we think buyers deserve to know what they're paying before they get on a call. Here's how our pricing is structured:
| Tier | CPL | Min. Leads | Min. Spend | Best For |
|---|---|---|---|---|
| Standard | $25 | 25 leads | $625 | First campaigns, testing lead quality |
| Prepay — 100 leads | $23 | 100 leads | $2,300 | Scaling a campaign that's working |
| Prepay — 250 leads | $21 | 250 leads | $5,250 | Ongoing pipeline programs |
| Enterprise / Custom | Custom | 500+ | Custom | Multi-industry, multi-geo, ABM overlays |
🎁 Every new SignalARC client receives 25 free verified leads after their first paid order — no strings attached. It's how we let the quality speak for itself.
The standard $25 CPL applies to broad targeting within one of our six core industries. Several factors push that number higher:
Targeting VP and C-suite contacts exclusively reduces the available audience and increases CPL. Director-level and above campaigns sit in the $28–$40 range. C-suite only can reach $50–$80+ depending on industry.
Targeting a single state, province, or metro area (e.g. Ontario only, or Greater Vancouver) shrinks the addressable audience. The smaller the geo, the higher the CPL.
"Healthcare" is a large audience. "Health IT for rural hospitals in the Midwest" is a small one. Niche targeting within an industry increases CPL proportionally.
Account-based targeting (targeting a specific list of named companies), revenue-band filtering, or technology stack filters all add specificity — and cost.
A practical framework: start with a test at the minimum ($625 for 25 leads), evaluate quality, then scale based on your close rate economics.
Here's how that math typically works for a mid-market B2B company:
At those numbers, even a 2% pipeline conversion on 25 leads — one half-deal — returns $12,500–$50,000 in pipeline value on a $625 investment. That's the economics that make content syndication sustainable.
Regardless of which tier you start at, every SignalARC campaign includes:
Unlike some agencies, there's no setup fee, no retainer, and no long-term contract on standard orders. You prepay for leads, we deliver them. If you want to pause, scale, or change targeting between batches, you can.
💳 Prefer to order without a sales call? Our self-serve order page lets you buy verified B2B leads in minutes — no demos, no waiting. Start your order →
Most enterprise content syndication providers (NetLine, TechTarget, Demand Science) price at $50–$150+ per lead with minimum campaign commitments of $10,000–$50,000. They're built for Fortune 500 marketing budgets.
SignalARC is built for companies that want to start at a sensible scale, evaluate quality, and grow from there. The $625 starting point is intentional — it's low enough to test without a committee decision, but serious enough to generate a meaningful sample.
Tell us your target audience and we'll send exact pricing within one business day — no call required.
Request Pricing →